Integrated sales: unlocking speed and productivity for growing businesses

It’s easy to sign up for new technology that promises powerful results—especially the dream of sales automation. However, our research finds that, despite technology adoption, sellers still tolerate so much friction throughout the sales cycle.


It’s not because new tools are ineffective though. It’s because the workflows between tools create new frictions—like app switching, manual data input, and noisy notifications—that slow the sales process down.


But it doesn’t have to be this way. An integrated sales cycle can bring about a smoother experience, resulting in sellers doing what they do best—selling.

Whether you’re a solo seller or manage a full sales team, in this guide you’ll learn:

  • The common friction areas in most sales cycles
  • How integrations are helping businesses of different sizes
  • How to get started with eSignature integrations today
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In this eBook

In this eBook

Frequently asked questions

What is the main purpose of sales automation?

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Ultimately, sales automation saves time and money for your workforce but it also creates scalable processes that can grow with your business.

How do you automate sales in a business?

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Integrate your sales tools to provide a seamless sales process which cuts down on wasteful internal administration time.

What are examples of sales force automation?

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Any administrational sales force process that has been integrated or automated to improve efficiencies and save time.

How do you automate a sales team?

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Integrate workflows that minimize manual grunt work in the sales process and tackle workflow bottlenecks.